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Founded in 1977 by Dr. Kiran Seth (Padma Shri awardee and former Professor Emeritus at IIT Delhi), SPIC MACAY (Society for the Promotion of Indian Classical Music and Culture amongst Youth) is a non-profit, voluntary movement dedicated to preserving and promoting India’s rich cultural heritage. SPIC MACAY’s mission is to "Have every child experience the inspiration and mysticism embodied in Indian and World heritage."